What an exciting week! Our brand new line was unveiled on Sunday to a VIP crowd of our company’s top Stylists. The excitement was palpable at our high-voltage runway show! Since this is our official “launch week,” I’d like to take a moment to share the inspiration behind our 3 collections that make up the Spring/Summer 2011 lineup. We are calling this season a “A Brave New World” due to its a bold, joyful spirit that is so Stella & Dot.
Our first collection, Destination Morocco, is all about a boho chic vibe, rich with textures and combinations of unexpected materials. The collection was inspired by a trip that I took to Marrakesh when I was living in Paris. I was really drawn to all of the filigree patterns in the architecture, as well as the rich layers of paint on the doorways in the marketplace. There is a trend towards the 'global eclectic' in fashion, which is all about mixing ethnic and tribal references with really sophisticated materials and techniques. The Casablanca Bib Necklace and the Revival Tassel Necklace are all about the juxtaposition of natural materials with more dressy sparkly materials - these pieces have already been shot by top magazines. Check out the Revival Tassel Necklace in InStyle magazine this month!
Next, we’re off to South America for our Viva Brazil Collection. I had the joy of spending my honeymoon in Brazil and was inspired by the spirit of the people of the country. It seemed every Brazilian woman I ran into exuded a sexy, self-confident vibe. You could just sense each woman’s bold, individual style. This collection represents pure exotic sophistication to me. It has bursts of bright, festive colors (and just the right amount of sexy!) that give it that wear-everywhere appeal. The Bamboleo Necklace is the signature piece of this collection and will be featured in InStyle next month. The Rio Coin group is perfect to wear over the bold, sexy bright clothing that was all over the runways this season.
Finally, we return stateside with the Palm Beach Collection. This collection is quintessential Stella & Dot: fun color combined with whimsical motifs and the perfect balance between vintage and modern. Don’t be afraid to wear these pieces with fun prints, like the Milly green and white strapless dress we showed on the runway with the turquoise La Coco Bead Necklace and Paradise Brooch or the orange and white striped tank we paired with the Birds of Paradise Necklace.
I hope you enjoy wearing these pieces as much as we’ve enjoyed creating them. You can preview the new collection online, but, really, the best way to see each piece is up close and personal at a Trunk Show. Don’t forget that we have our fantastic Hostess Bonus Days for the remainder of January – it’s a great way for you to get the look you love gratis!
Chief Creative Officer, Stella & Dot